Contract Work @ Artifacts
Visual Design, UX Design, UX Research
June 2020 - June 2021
Seoul, South Korea
Under the mission to increase transparency in art industry, an art-tech startup Artifacts assigned us to design two products: a mobile application with camera search engine, and a cloud inventory management system.
Due to lack of transparency and information asymmetry, there has been unnecessary barrier between the outsider (general audience) and the insider (industry experts) in the art industry. It not only hinders general audience to actively participants in art industry but also make the industry vulnerable for potential fraud and copyright infringement.
Peter Drunker said “what gets measure, gets manage.” With proper tools for management, we can only imagine how the industry would benefit. It is Artifacts’ mission to provide proper platform to combine multi-layered elements of value making with transparency, immediacy, and simplicity for all parties involved in the Art Industry.
Prototype - Usablity Test - User Research - Redesign - Development - Launch
Artifacts Research instantly provides more transparent information about artists and artworks by taking photos of artworks with phones.
it enables users to get information about artworks by taking a photo with their phones. The users will get to learn about the artist, background stories, and pricing information about the artworks they are interested in.
Users could search artworks by image they have on their phones
Based on their previous likes and collections, users would get a list of artworks suggestions. It helps users to grow their tastes on the artworks, and get a better understanding of the art industry.
Users can create collection folders to save artworks they like. The collections can be shared with other or external users through links.
Users can manage their profiles, messages, and other settings in the My Page screen.
Artifacts Research instantly provides more transparent information about artists and artworks by taking photos of artworks with phones.
Based on the number of views, followers, and likes, galleries and artists can objectively find out which artworks are trending
Galleries can easily manage bios, artworks, and sales information of their artists.
Easy for artist and galleries to manage their artworks and enables them to connect directly with the audiences
Folders can be created and shared via links
How can we provide transparency and accurate information as well as methodology to measure the value of Art in a diverse manner?
What are the main pain points of each target user group? (general audiences & industry experts)
How does the status quo of artwork authentication look like?
Competitive analysis was conducted to identify competitor's strengths and weaknesses to inform YUM's features and information structure.
An affinity map was created to identify high level themes and group similar insights gained from the user interviews.
The primary user flow is the process of searching, saving and sharing with friends.
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After developing the prototype, several usability tests had been conducted and the synthesized insights were applied to each UI element.
